In this video, we’ll walk you through features available on YouTube for artists as they approach upcoming music releases. We discuss tools like Shorts, Premieres, Live and more to help you maximize results using a multi-format content strategy on the platform for all music fans.

For more information and our latest best practices, visit the YouTube For Artists site: artists.youtube.com

Read more about tools for artist releases: https://artists.youtube/resources/new-release-strategy/

0:00 Intro
0:33 Set Up Your Release
1:17 Set Up A Premiere
1:34 Set Up A Live Redirect
2:09 Day of Your Premiere
2:26 Channel Optimization
2:51 After the Release
3:45 YouTube For Artists

Artists Featured in this Video
@summerwalker
@samsmith
@kimpetras
@ciara
@alexandrakaymusic
@Polyphia
@tiaraandiniofficial
@metallica
@dyl_an
@StarBeOfficialGetReady
@jaxwritessongs
@ajr

Video produced by Instrument.

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